随着技术的进步，传媒的发展越来越快和高科技，过往的推销手段和现今想必也各有利弊。今天北京新航道托福频道需要大家来练习的就是关于如何赢得市场的托福口语话题，希望大家对照范文好好练练，积累经验和素材。

　　【讲课要点】讲商家如何选择市场和如何利用媒体做广告。

　　1)通过电视或杂志做广告来赢得大众市场。

　　2)通过销售人员推销专门的产品来做小规模市场。

　　Sample answer:

　　The lecture tells us about two ways of marketing companies use to promote their products. One is consumer marketing; the other is industrial marketing.来源：北京新航道托福培训 Then the professor goes on to explain that by giving two examples. If a company wants to sell products which can be used by ~;eneral public, they use mass media like TV or magazine to advertise and let everybody see the advertisement. That' s consumer

　　marketing. If a company wants to sell special products only for business or service, such as office furniture, they can use small scale marketing, like sales person. That' s an example of industrial marketing. .

　　Industrial marketing is the marketing of goods and services from one business to another. Industrial goods are those which are used in Industry for producing a Di~ferent end product from one or more rawmaterials. The word "industriai" means machinery run by power to produce goods and services. But "industrial marketing" is not confined to these types of business activities. Broadly, marketing could be split into consumer marketing ( B2C " Business to Consumer" ) and industrial marketing ( B2B " Business to Business") .

　　上面就是今天需要大家练习的托福口语真题了，希望大家认真对待，先练后看范例，对照找出自己的不足，不断自身水平，加油!

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