PART 2 QUESTION
Describe an advertisement (that you saw or liked).
You should say:
Where you saw or heard it
What kind of advertisement it was
What the content of the advertisement was
And explain how you felt about this advertisement.
I would like to share the story of one of the most successful campaigns in the history of advertising. It’s the story of Apple’s “Think different” campaign. I first watched it on YouTube and I was quite impressed at that time. The commercial consisted of black and white images of 12 visionary thinkers. The people who were selected to appear in the “Think Different” campaign were bold thinkers, men and women who were not merely great in a certain field but who were also innovative and independent and who had changed the worlds in which they lived.
The reason I like it is because of the theme “Think Different”. It celebrates the soul of the Apple brand—that creative people with passion can change the world for the better. The campaign debuted on 1997.09.28 and was remarkably popular. Unlike some of Apple’s earlier major campaigns, it received glowing press write-ups.