2012/05/0209:25关键词:雅思写作观点要清晰—论广告对社会的利弊
随着今年出国热席卷我国,雅思考试作为赴英联邦留学的必经之路也已成为我国考生不得不接受的现实。不仅这样,参加考试的考生更是趋于低龄化发展。其中不乏一中小学生。而生活阅历和词汇量的经验薄弱给他们在雅思写作上带来的困难就远远大于那些大学生了。为了帮助大家雅思写作能力,北京新航道雅思为大家整理了一些材料,希望能够帮助大家轻松应试。
Arguments
1. Advertisements provide the most direct comprehensive and detailed information.
We get to know about household goods from advertisements.
2. Advertising itself is a business that has provided a great number of jobs.
3. With advertisements, people save a lot of time in shopping, looking for jobs,
etc.
4. Daily life needs advertisements because the main function of advertising is to
disseminate information on commodities, services, culture, employment, student
enrolment and even marriage.
5. A cheerful, witty advertisement makes such a difference to a drab wall or a
newspaper full of news of calamities.
6. Without advertisements, newspapers, commercial radios and television companies
could not survive.
7. You can find a job. rent an apartment, buy or sell a house, etc. by way of
advertising.
8. Advertising is a process of artistic creation.
9. Advertising creates mass markets. Without advertisements, manufacturers may find
it difficult to sell their products.
10. Advertising helps stabilize industry and employment, improves quality, and, by
competition, helps keep prices within bounds.
Counter-arguments
1. Advertisements are imposed upon a captive audience: e.g. on television.
2. Advertisements on TV are a nuisance: they interrupt television programmes at a
shocking frequency.
3. Consumers have to pay more for the goods owing to the advertising expenses: high
prices are maintained by such artificial means.
4. Advertisements are simply misleading and cheating. They are filled with flowery
phrases and empty promises.
5. Fake advertising cheats consumers and, in some serious cases, threatens gullible
people's lives.
6. Advertisers are inconsiderate to the public. What they care about is making money.
7. Advertisements are not -based on the quality of the goods, but on the principle
that if one keeps talking about the same thing long enough, eventually people will
pay attention to it.
8. Advertisements are an insidious form of brainwashing, using the same techniques,
like slogans, catchphrases, etc.
9. Advertising is offensive: it appeals to baser instincts.
10. Advertising cheapens the quality of life: most ads are in poor taste.
积累词汇和阅读范文对雅思写作的都有很大的帮助,老师建议大家在平时勤加练习,多阅读多思考,不要到考试了,才知道“书到用时方知少”,最后祝愿所有考生考试顺利。
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